A little bit of my story
I still remember how, being a small kid, hours passed by while I drew in my notebooks characters, scenarios and any crazy idea that came to mind.
As I grew older I understood the importance of visual language, so I had the great desire to dig into this. That's why I decided to study Advertising Design, this specialty allowed me to project people's ideas and communicate them with a specific purpose.
After completing my studies and without hesitation, I graduated after six months and found my first job, I wanted to eat the world in one bite! Then, thanks to have worked on an airline, publishers, advertising agencies, newspapers and magazines, I began to acquire extremely valuable knowledge.
Over the years and because of love, I moved to Spain, with many illusions knowing that a great change and great opportunities would be coming! Thirteen years later, with my roots firmly planted, here I remain, going through this fascinating journey, learning and acquiring more knowledge, in continuous growth.
Who would have thought that, after 25 years, the profound love I have for this profession would still be intact, as it has been since the beginning? That would allow me to meet so many fascinating people? And, would give me so much satisfaction after seeing the objectives have been achieved? Let's see what pleasant surprises are yet to come!
Some interesting facts
Mexico City, Mexico
My current residence is Logroño, La Rioja, Spain
Two nationalities: Mexican and Spanish.
Bachelor of Advertising Design at Centro de Estudios en Ciencias de la Comunicación (CECC). Mexico city, 1992-1996.
Homologized Degree as Graduate from the Ministry of Education of Spain.
My Interests & Hobbies
Visit wonderful places, Photography
Food!, Enjoy nature
Healthy lifestyle, Animals
Know inspirational stories
Watch movies and tv series
Collect funny memes.
Everyday I drink my matcha latte tea around 7 pm, without it, I'm not a person!
Love to cook -and eat of course!-
Some people say I'm a bit friki & geek
What I would do to live in Hogwarts
Love to capture moments with my camera
Gandalf is my mentor.
How I will reach your goals
A plan according to your needs
I will create an effective design that allows us to achieve the goals, ensuring a positive response in your audience.
Take you step by step through the process
With all information collected, I will deliver the first sketch. This allows to get feedback, in order to polish the design.
Comply with the established times
I know how important it's for you that to well manage time in each process, and how valuable to reach the goal in the shortest possible time.
Give you a unique and creative design
In a nutshell: To deliver a quality product to you. All thanks to the in-depth analysis that was carried out at the beginning.
Where I will direct your goals
This is simple. I will direct them right where the audience you are looking for is located.
Do they walk by your new business?
Do they search the browsers because they need what you offer?
Do they use social networks and prefer to get what you have without leaving home?
Well, we will land directly to their very own hands.
Equipment I use
MSI Prestige P100A. Intel Core i7-9700F. 32GB RAM. 2TB+1TB. RTX 2070 SUPER. ( I can use Mac too!).
HP X34. 3440 x 1440 px.165Hz, 21:9. IPS Technology.
CAMERA CANON M50
Macro 28 mm f/3.5.
Wide angle 11-22mm f/4-5.6.
Telephoto 55-200 mm. f/4.5-6.5.
Wacom Intuos Tablet.
Logitech Streamcam Web Camera, Full HD 1080px.
Harman Kardon Soundsticks II.
Jabra Elite 85 H & 7 Active hearphones.
2 External hardrives for backup.
Software I use
Lightroom Classic 2023
SketchUp Pro 2021
Recent courses and certificates
Essential Foundations of Online Marketing
Certificated by LinkedIn. February 2022.
Design Thinking: Implement the process
Certificated by LinkedIn. January-February 2022.
Marketing: Copywriting for Social Media
Certificated by LinkedIn. January 2022.
Marketing Online, Design & Promotion of websites
Diploma by Centro de Estudios ADAMS, the Government of Spain and the Ministry of Employment and Social Security. April to May, 2019. Madrid, Spain.
Photoshop, Advanced Level
Certificated by the Ministry of Education and the Government of Spain. February-May, 2011. La Rioja, Spain.
English, Advanced level
Diploma by KIOSK International, Canada-Mexico. September 2007-October 2008. Xalapa, México.
"Our Product" and "The art of selling service"
Diploma awarded by Mexicana Airlines. February 1996. México city, México.
First Award, Contest Photography Food,
First Award, Photography Food Contest of Spain, awarded by the Ministry of Industry, Energy and Tourism of Spain, the Tourism Institute of Spain and See Spain's Facebook Page. September 2013.
San Mateo Poster, Logroño Contest
Third Award on the Poster Contest San Mateo, Logroño, 57 Harvest Festival, awarded by the Government of La Rioja, Spain. August 2013.
1st. Photo Contest "Traditions of La Rioja", The 30 Best Photos
Exhibition of winning photos, awarded by Riojafoto and the Government of La Rioja. November 2010.
Award for the Best Advertising Campaign of the Year for a Graphic Design Agency
Recognition by CECC to the best advertising campaign of a graphic design agency. March, 1993.
Logroño, La Rioja, Spain (remote)
2011 to present
12 years and counting...
Graphic designer & Translator
Infographics and Digital artwork
Editorial design, book covers
Packaging, Labels and Print media
Social Media, web banners and Website design
Sabadell, Cataluña (remote)
July 2017 - September 2018
1 year 2 months
Infographics and digital art
Corporate Identity of Lioc Academy, Lioc Editorial, All Sem Seo
Social Media, Web banners, E-newsletters, Website templates
Editorial design and book covers
Powerpoint presentations for Webinars
Logroño, La Rioja, Spain
May 2010 - October 2010
Graphic designer, volunteering
AMDELAR monthly magazine
Social media, Web banners
Graphic designer & Customer service
"Multiflyer" monthly newspaper and its advertising
Logos and Corporate Stationery
Customer service and cleaning of the store.
Xalapa, Veracruz, México
July 2009 - October 2009
Customer service and public relations
Photojournalism, Product photography
Print Media of Café Gitane, Il Giardino, Xalapa Medical Center
Serpentario monthly magazine
Xalapa, Veracruz, México
November 2007 - June 2009
1 year 8 months
Corporate Manuals for ISO Certification
Advertisements for clients
Export of files for prepress
Xalapa, Veracruz, México
March 2006 - October 2006
Let's get serious, let's take a step forward
I hope you have liked everything you have read on my website, and that it has awakened in you the desire to work together.
Any questions you have or want to know any information that is not on my website, please write in the form below. I will answer you soon!
Or if you prefer, write me directly to my email: firstname.lastname@example.org